There is no denying that innovation is in the mind — and on the radar — of managers. It is easy to understand the motive: nothing can be more up to date than the deliberate effort in creating efficient alternatives for the optimization of processes, operations, and outcomes.
However, the concept is far from being a novelty: Heraclitus, pre-Socratic philosopher who lived at some point between 540 BC and 475 BC., used to say that the only constant in life is change. Resisting to it, therefore, is not only counterproductive, but also useless.
Innovation has never accepted standards — and Ativy has never fit in them.
What is, indeed, the rupture culture?
More than accepting changes, we want to provoke them
Ativy way of innovating
How we think, what we believe & where we are going to
What we have learnt in ten years of innovation