
There is no denying that innovation is in the mind — and on the radar — of managers. It is easy to understand the motive: nothing can be more up to date than the deliberate effort in creating efficient alternatives for the optimization of processes, operations, and outcomes.
However, the concept is far from being a novelty: Heraclitus, pre-Socratic philosopher who lived at some point between 540 BC and 475 BC., used to say that the only constant in life is change. Resisting to it, therefore, is not only counterproductive, but also useless.
Innovation has never accepted standards — and Ativy has never fit in them.

What is, indeed, the rupture culture?
More than accepting changes, we want to provoke them
The rupture culture...
Do not fool yourself: at first glance, the expression may even seem an unpretentious rhyme, but, in practice, a closer look is enough to realize that the rupture culture is part of what we are and says a lot about how we plan to change the world through technology — a person at a time.
Understanding, embracing, and leading change is the best way to build a more technological, more productive, and more human future. If our goal is to humanize companies to empower people, rupture is the only course. And only culture enables us to go together.

Authentic passion for the unknown

Focusing on tomorrow, acting today

Making small mistakes, learning fast
... and open innovation
The term “open innovation” emerged in 2003, in a classroom at Berkeley University. Some years later, in 2010, it conquered NASA. Recently, (and definitely), it arrived at Ativy. Here, we connect creative minds and get our hands dirty: up to 2022, more than ten disruptive brands shall operate independently in the ecosystem.
Here, we connect creative minds and get our hands dirty: up to 2022, more than ten disruptive brands shall operate independently in the ecosystem. And we are just beginning.
Here is the invitation: Learn about, follow, and help to build the future companies!






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Open Innovation & Ativy Way of Innovating
More than talking, we really like to do.

Mescla, Ativy partnership with PUC-Campinas (Pontifical Catholic University of Campinas)
Few environments are so intense as the University. Imagine a structure fully molded to serve development and thousands of minds boiling over with ideas. Done! Innovation — with no bonds, cooperative, and truly open — is ready to be born.
Innovation, entrepreneurship, and purpose at the University (and further)
PUC-Campinas and Ativy closed a deal to create new projects of innovation and entrepreneurship
